To say Ryan Seacrest is one of the busiest people in the entertainment industry may just be an understatement. He does more before lunch than most people accomplish in a day. His mornings start next to Kelly Ripa and continue with his radio show. After he is finished recording his radio show, he dives into other matters that require his attention, On Fridays, he is off to LA for his hosting duties on American Idol to fly back in Sunday night to be ready to start the cycle all over again. That is just the tip of the iceberg.
Let’s not forget that Seacrest is the executive producer of Keeping Up With The Kardashians as well as 11 other programs. He has invested in Pinterest and Headspace, and he even does commercials for companies such as Coca-Cola and Ford. However, his plate was not full enough.
Four years ago, Seacrest launched Ryan Seacrest Distinction, which is a menswear brand sold exclusively at Macy’s. This year, the brand is on target to generate $50 million in sales. Seacrest also premiered a men’s skincare line this past fall.
Secrest interest in fashion is simple. He enjoys a well-tailored suit. He also realizes that most men do not have their own fashion designer in their Rolodex that they call when they need a new suit. He wanted the modern man who is always on the go to have good quality clothes that look great. A sportswear collection soon followed. Not every guy is a suit guy but that does not mean that do not want to look good in their clothes.
Now that he has gotten men into his clothes, how he is going to get his beauty products on their face? Sales were not too strong at the beginning but have improved. Men, in general, do not think about purchasing a skin line. To make the line more appealing, it was made to be a full proof system. The line promotes longevity, which is something that men can get behind.