Norman Pattiz and the vice president of Strategy at Edison Research released the results of an advertising campaign that had been run on PodcastOne on the 9th of February. The research group conducted the studies over the last six months of 2016. The tests were carried out in collaboration with several national consumers across different service and product offerings. It was the first study of its kind and showed some positive results for the brands.
The awareness of a financial services product increased by 50% while that of a garden product rose by 25%. A specific campaign message for a certain aftermarket item saw its awareness rise by 60% from before and after the study. The number of people who said that they would consider using the products advertised increased by a few points.
Edison Research did three separate studies for PodcastOne last year to come up with conclusive results. The campaigns ran for five weeks on the podcasts before the research company conducted a survey. Learn more about Norman Pattiz: http://dashconference.com/speakers/norman-pattiz/
Tom Webster said that they had been honored to work with PodcastOne and that they were pleased to see that the results turned out to be positive. He also stated that the leading brands that took part in the study had been very cooperative. Webster explained that the methodology that the company used was what led them to show that podcast advertising had a positive impact.
Norman Pattiz said that the firm’s focus had been to test whether the format was attractive to advertisers. He pointed out that the study showed that their decision to offer integrated advertising and measuring metrics was paying off.
Pattiz has more than forty years of experience in the radio and broadcasting industry. He is the founder of Westwood One, PodcastOne, and Courtside Entertainment Group. Pattiz gave an interview that appeared on Ideamensch a few months ago.
He started by pointing out that he was involved in all the divisions of PodcastOne including sales, marketing, and talent acquisition. Pattiz mentioned that the idea that information is freely available excited him a lot. He added that there were many pathways for content to reach the public even if there are gatekeepers.
According to Crunchbase, Norman Pattiz advised entrepreneurs to work hard by being the first one in the office and the last one at night. He finished by saying that his heroes were Dan Miller who was his first boss and other notable figures such as Steve Ross and Bill Paley.